How the world watched Ferguson

Max Haot Max Haot, November 26, 2014

Despite exhaustive coverage by national news, Livestream attracted more than 1.5 millions viewers on Monday and nearly 1 million viewers again on Tuesday.


BROOKLYN, NY, November 26, 2014 — Livestream, the Brooklyn-based technology company streaming 300,000 live events to 40 million viewers a month, attracted more than 1.5 million viewers to Livestreams covering Ferguson after a St. Louis County grand jury declined to indict Missouri Police Officer Darren Wilson for the death of Michael Brown.

Since August 9, 2014, Livestream recorded sustained, wide viewership by reporters, editors, and ordinary citizens from Livestreams directly from the streets of Ferguson or newscasts and events about Ferguson.

Our vision at Livestream is to democratize live video; to connect people to events that they would otherwise not be able to witness and to do so in real-time - whether this means expanding the reach of local newscasts or providing a platform for citizen journalists to reach a worldwide audience via their smartphones or small cameras and a livestream.
— CEO and Co-founder, Max Haot

On Monday night, Livestreams covering Ferguson attracted more than 1.5 million viewers. Traffic to local newscasts like St. Louis-based KTVI Fox 2 and users’ livestreams, both original and embedded via outlets like BuzzFeed, The Blaze, Mediaite, and Twitter among others, drove the viewership.

These more than 1.5 million Ferguson Livestream viewers compared favorably with viewership of cable news networks’ Ferguson coverage. According to Nielsen data reported by Capital New York, MSNBC averaged 1.62 million total viewers from 8 to 11 PM on Monday night. CNN averaged 5.08 million total viewers and Fox News averaged 5.56 million total viewers.

As protests, rallies and vigils continued in many cities around the country on Tuesday night, nearly 1 million people watched again via Livestream.